![]() We think they’re particularly suited to email communications whose purpose is to keep people informed, or to one on one communications which are fairly transactional in nature. We think the 7 C’s are a useful tool for written and spoken communication in many instances. Their focus on detail, concision and clarity help ensure that your audience understands the key points of what you want to say, but provides little guidance on how to emotionally engage with your audience. They are, however, less useful for more emotive, persuasive and rhetorically anchored communications. The seven C’s of communication form a useful checklist for when you want to convey a message or a set of information to an audience. Increasingly it’s common to include things like hyperlinks in written communications or to attach FAQs, both of which help audiences access a complete set of information while also ensuring that core communications focus on core messages. For example, if you are issuing a “call to action”, provide explicit guidance on that action. In addition, you should make things as easy as possible for the recipient. This level of detail will be different in different situations, and you should adjust your communications accordingly. When creating a message, it’s important to give the recipient all of the information they need to follow your line of reasoning and to reach the same conclusions you have. Some communications simply must be correct, clear and concise.Ĭompleteness is often one of the most important of the 7 Cs of communication. This will reduce the effectiveness of your communication. ![]() If your audience spots errors in either, they will be distracted and your credibility will be greatly reduced. ![]() It’s essential that both the factual information and the language and grammar you use are correct. ![]() You should avoid jargon, use simple language, use simple structures and focus on the core points of your message. Secondly, it’s essential that the content of the communication is itself clear. If there are multiple goals, each should be laid out separately. The recipient should be made aware of why they are receiving the message and what you’re trying to achieve by delivering it. Firstly, it’s important to be clear about the purpose of the message you’re delivering. ![]()
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